resume

EXPERIENCE

1. September 2023 -
   Present

   Scrying Stone

   Creative Director

   Austin, TX

   • Lead creative strategy and write creative briefs for blockchain and technology clients, directing media production, brand storytelling, and campaigns.
   • Manage marketing strategy, audience research, ad tracking and placement, and social media.
   • Manage a multidisciplinary creative team delivering social video campaigns and community programs, coordinating production to support client engagement goals.
   • Lead game design and production scheduling for a grant-funded project, aligning creative development with timelines and available resources.
   • Build generative AI production workflows for development, analytics, and media production, improving coordination across creative and technical processes.

2. April 2025 -
   August 2026

   MOM

   Senior Creative Lead

   Remote

   • Led creative strategy and wrote creative briefs for blockchain and technology organizations, guiding media strategy, social content, campaigns, video production, and copywriting.
   • Wrote, produced, and edited 60+ videos during tenure, applying end-to-end production skills to expand content output.
   • Developed campaign concepts and storyboards, presented concepts to clients, and directed work through final delivery.
   • Generated millions of cumulative views across produced content through engaging campaigns and video storytelling.
   • Built production workflows combining AI-generated footage, original art, pixel animation, performed voice-overs, editing, and sound design to streamline multimedia delivery.

3. February 2018 -
   September 2023

   Stellar Development Foundation

   Director of Marketing; Director of Community

   Remote

   • Managed web, advertising, social, conversion, attribution/sourcing, and funnel analytics, using performance findings to inform campaigns, quarterly planning, and commercial decisions.
   • Led a six-person team of three content marketing specialists and three designers responsible for blogs, podcasts, community forums, community support, and social media assets.
   • Led creative strategy and wrote creative briefs; managed third-party vendors, documentation, and community content supporting quarterly marketing goals.
   • Managed advertising spend, budgets, and ad placements; built lead-generation pipelines, measurement systems, and Webflow pages to support acquisition and conversion goals.
   • Created and led recurring developer onboarding programs, including the Stellar Community Fund and RPCiege, engaging 1,000+ developers while distributing the equivalent of $6 million in XLM grant funding through SCF.
   • Grew Reddit from 105K to 212K and Twitter/X from 275K to 750K through community engagement and social media strategy.
   • Consolidated fragmented communication channels and established a consistent community voice across the ecosystem, strengthening coordination and audience experience.

4. September 2016 -
   February 2018

   Social Solutions

   Content Marketing Manager

   Austin, TX

   • Managed advertising spend and quarterly content campaigns; analyzed web, advertising, social, conversion, attribution/sourcing, and funnel data to inform marketing and commercial decisions.
   • Managed and planned an average of seven campaigns and delivery of 24 content assets per quarter, coordinating production against recurring marketing priorities.
   • Built inbound marketing funnels and lead-generation pipelines using HubSpot, Marketo, and Salesforce to support demand generation and sales alignment.
   • Partnered directly with the VP of Marketing on organization-wide brand and growth strategy, translating priorities into coordinated content initiatives.
   • Managed website and content updates through WordPress and HubSpot, maintaining digital experiences and supporting campaign execution.

5. May 2011 -
   September 2016

   Roberts Creative Group

   Lead Strategist; Art Director; Designer/Developer

   Laurel, MS

   • Created designs, campaigns, and rebrands for banking, manufacturing, state government, and small-business clients; managed analytics across all client accounts using web, advertising, social, conversion, attribution/sourcing, and funnel data to guide campaign and commercial decisions.
   • Led creative strategy and wrote creative briefs; built WordPress sites and content pipelines, directed and edited video, and planned quarterly production for client campaigns.
   • Directed a team of designers and developers to ensure output matched clients' needs and maintained brand standards.