Social
Solutions
The marketing
Mary Poppins.
The situation
Joining a team
still being built.
Social Solutions was a SaaS company building software to help nonprofits track their outcomes. It had recently been acquired by a large equity firm and was overhauling its operations. I joined as content marketing manager in 2016. For the first six months, I worked directly with the VP of Marketing while she worked to build a new marketing team.
What I worked on.
What I didContent and campaigns
I produced content and planned campaigns for each quarter, averaging seven campaigns and 24 content assets. I also led content and social media specialists.
Pipelines and lead scoring
I built and synchronized marketing pipelines and lead scoring through HubSpot into Salesforce. The work also included inbound funnels and lead-generation campaigns using Marketo.
Data and reporting
I ran the data and metrics, used them to adjust SEO and lead generation, and presented the work to the executive team and board.
Behind the work.
Campaign archiveThese are some of the ebooks, website pages, and resource campaigns from that work. The topics came from the day-to-day needs of nonprofits: reporting outcomes, getting out of spreadsheets, and closing out the fiscal year.
The samples include Reporting Best Practices, Held Hostage by Spreadsheets, and the Nonprofit Close-Out Kit, alongside the website and landing pages I built.
