about Zac

I’ve spent 15+ years working in agencies, in-house teams, and as a founder. The range runs from local businesses, tourism boards, banks, and manufacturers at Roberts Creative Group to nonprofit SaaS at Social Solutions, the Stellar ecosystem, and films and launch campaigns for Kraken and Sophon. I've spent a nearly decade working in fintech/crypto communities and organizations.

I like being involved from the first conversation through the final thing people see. I work on positioning, story, and visual direction, then get into the writing, design, production, and edit. That also means building the team, setting priorities and budgets, and looking at the results to decide what to do next.

I’ve worked through different stages of growth. At Stellar, I went from being the only person on the marketing team to leading six content and design specialists, while the organization grew from 11 people to more than 150 during my five and a half years there. At MOM, I wrote, produced, and edited more than 60 videos across client campaigns.